For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.
Meta descriptions appear in search results below the title tag. Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.
The Top 5 On-Page SEO Factors
Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content. The most effective internal links are links to related content—with descriptive anchor text. Readers are more likely to click on them, and search engines will be able to decipher them easily too. Another under-appreciated on-page SEO best practice is internal linking. This refers to linking to other pieces of content SEO Anomaly on your site.
Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page.
Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content. They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized.
On-Page SEO vs. Off-Page SEO
- To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization.
- If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back.
- By following these best practices, you can create content that provides your audience with a positive experience and keeps them engaged with your content.
- Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site.
- When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way.
Schema markup, or structured data, is code that helps search engines better understand and categorize web pages. Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence. On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links. Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text.
Duplicate content
This, of course, translates to more relevant traffic to that page, and the more pages optimized on your website, the stronger your SEO muscles become. These links help search engines understand your site structure and which pages and topics are most important. This information is often displayed in the footer or header of a local business website, as well as on any «contact us» pages.